ART DIRECTION, PHOTOGRAPHY, EDITING

DESCRIPTION: A shoot from the archive under our previous branding. “Camp NDLPT” (NDPLT is a commonly used shorthand for “needlepoint” in the industry) was my concept for our annual summer campaign in 2020. As a quarantine activity, I had been helping my mother clear out her attic and found a memory box full of keepsakes from my years at summer camp. Feeling like we all needed a bit of nostalgia, I used this as my inspiration for the imagery. This imagery was used across all marketing channels. This campaign resulted in numbers go here.