ART DIRECTION, PHOTOGRAPHY, EDITING, GRAPHIC DESIGN

DESCRIPTION: A shoot from the archive under our previous branding. “Camp NDLPT” (NDPLT is a commonly used shorthand for “needlepoint” in the industry) was my concept for our annual summer campaign in 2020. As a quarantine activity, I had been helping my mother clear out her attic and found a memory box full of keepsakes from my years at summer camp. Feeling like we all needed a bit of nostalgia, I used this as my inspiration for the campaign. This imagery was used across all marketing channels.