ART DIRECTION, PHOTOGRAPHY, EDITING, GRAPHIC DESIGN

DESCRIPTION: As the lead creative on our Marketing Team, I oversaw the planning and execution of a photoshoot introducing new product for our traditional needlepoint line, Elizabeth Bradley. I wanted to honor that tradition and embrace Elizabeth Bradley’s current customer base while also incorporating some whimsy to expand its appeal. In preparation for the shoot, I created the moodboard, sourced props, and approved the shoot location and models in collaboration with our Marketing Director to remain within our budget. On shoot day, I styled and photographed the products and models. This imagery has been used across marketing channels to promote the individual product as well as the brand as a whole.