ART DIRECTION

DESCRIPTION: As the lead creative on our Marketing Team, I oversaw the planning and execution of a photoshoot introducing a premium luxury product: the Toy Store Advent Calendar. This product is an investment both in money and time, and our primary objective was to show it’s worth as an heirloom that can be enjoyed for many Christmases to come. In preparation for the shoot, I created the moodboard, sourced props, and approved the shoot location and models in collaboration with our Marketing Director to remain within our budget. On shoot day, I styled the location and worked with our photographer to create different vignettes and narratives for our shoot.